Saturday, 21 January 2017

Analytics and Infographics: Why women (and men) go today, according to data of Twitter

200,000 people — mainly also are a lot of woman sports pink #pussyhats — will go down to Washington, the District of Columbia within Women's March on January 21st. What has originally begun as the event of Facebook has turned into the cultural moment, comparison of an inauguration of previous day of the 45th president of America, Donald Trump.

On problems it is harder and harder to find communities between Trump's supporters and protesters who will be flown down to DC and other cities over all country. Nevertheless both groups divide at least one tool in the set of tools: skill of social media as the movement - to the channel to strengthen the points of view and perception of a form. With 255,000 loves also calculation, the official event of Facebook within Women's March has extended with an improbable speed, and visitors strengthen Facebook to organize transportation, housing and logistics. But it is Twitter which provides a clear lens in priorities of participants. The analysis of tweets on the basis of 40 goes, the connected keywords and hashtags show that protesters have that on priorities.

On January 12 pass, organizers have published the Basic document of Unity for four pages, having detailed collective attention of the movement to eight categories: Having put an end to violence, the reproductive rights, the rights of LGBTQIA, the rights of workers, the civil rights, the rights of disability, the rights of immigrants and ecological justice. But protesters announce the more certain, separate priorities through hashtags as #WomensMarch, #WMW (within Women's March in Washington), #WhyIMarch, #WhyWeMarch, and #Resist. According to data of Cision, communication technologies of media and the company of analytics, users of Twitter publish more than 5,000 tweets each hour about Women's March, and that volume will probably increase during days off.

During elections Sisayon used logical search to collect more than one billion Twitter and mentions of news online between October, 2015 and on January 1, 2017. This collection included more than 300 certain keywords, hashtags, slogans and phrases to construct the most exact description and democratic and republican voices on social media. We used the same methods on a number of 40 keywords and hashtags concerning Women's March, collecting more than 200,000 unique mentions of social media since December 20, 2016.

The problems dominating over a march talk definitely don't synchronize with the general pre-election social chatter. The dominating problem for protesters - abortion which makes 40 percent of a march the connected talk. Month prior to a general election, abortion wasn't even in the best five most discussed subjects, taking only 4 percent of a conversation online — below taxes, health care and climate change. Thanks to threats of legislators to deprive of financing the American federation of planning of a family and Trump's promise to appoint very conservative Judge of the Supreme Court, fears about access to abortion since the election day have flown up, and it loses value in social media. The abortion conversation on Twitter leading to a march almost corresponds to the volume of the conversation surrounding #MAGA (Twitter - support the slogan of a campaign of Trump, "Do America Big Again"), which has organized 44 percent of all conversation of elections, irrespective of political accession.

According to Sisayon's analysis of data of Twitter, health - an overwhelming priority for protesters. In addition to abortion the health care and protection of the Law on available health care dominate over the current talk online, making 68 percent of a march the connected dialogue. For example, National Partnership for Women has written on Twitter, "We go because #ACA - the biggest progress for #womenshealth in generation. #WomensMarch" Or as Rachael Skler has noted in response to a tweet since Women's March, "reproductive autonomy = fundamental freedom".

Out of health of 18 percent of a conversation concentrate on equal compensation, taxes and climate change. The remaining 14 percent of discussion are divided between the paid holiday, the Black Question of Lives, poverty, #MAGA and small business enterprises.

In addition to surge in abortion as a priority for this audience two other problems have excited much more interest since a general election: equal compensation and the paid holiday. During the general election a talk online on equal compensation actually didn't exist, it is less of all than 1 percent of a conversation of Twitter. Nevertheless equal compensation catapulted in the best five most discussed questions last month — possibly, not that, surprising given demography of March participants.

In particular, the campaign of 2016 was the first time when Republican and Democratic parties have confirmed the national paid policy of a child care leave — the watershed moment for defenders of the paid holiday. Nevertheless during the general election, a talk, using hashtags, such as #LeadOnLeave, #PaidLeave, and #MaternityLeave have hardly rushed into the best 10 problems, having saved up only 1 percent of a general election a conversation online. Among protesters support of the paid holiday improves a little, taking 4 percent of chatter online.

Mobilization, enthusiasm and mixing of followers of 140 signs for once, Trump uses Twitter to stimulate lighting in media and eventually to create broader conversation. Apparently, Women's March hopes to light this same network effect as participants try to influence national dialogue — and it, apparently, works. Leading to an inauguration, the analysis of Cision is more than 31,000 news rollers connected with an inauguration has shown more than half concentration on protests as Women's March, and also safety, in comparison with only 1.4 percent, having discussed the speech of the president Trump. While Twitter hasn't saved up the user base, so big as Facebook, it continues to play the crucial role forming a national conversation. Now we wait to see whether women's movement can keep this dynamics to change a conversation and eventually to influence policy.

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