The quirky little start-up that once printed money by mailing you DVDs is hell-bent on morphing into the HBO—and the network, and the any-show, any-time streaming service—of tomorrow. Can Netflix and its pathologically modest founder, Reed Hastings, pull it off? Who knows? But it's going to be fun to watch, starting this month with David Fincher's $100 million House of Cards. The only guaranteed winner in the bloody battle for the on-demand future? You. On your couch
In the beginning, there was the tube. The cathode-ray tube, that is, and "The Tube," that squat shiny box that ate up half the living room and all of your family's attention. Then came cable, and videocassettes, HBO, DVDs, and the Sony PlayStation and TiVo, satellite and Blu-ray, and the ninety-six-inch flat-screen and a slew of awkward little boxes with those mysterious colored lights, all of which changed the way we entertain ourselves. But most important, there came the Internet and Steve Jobs and Jeff Bezos and Reed Hastings, who blew up all the old paradigms about who, what, when, where, why, and even how we watch, busting the chains that bind us to our cable boxes, to the never-ending scroll of 739 channels, to our prime-time prison.
