Oreo fans worldwide simultaneously sighed with relief and cried out in disappointment when it was revealed that "All-Stuf Oreos" were simply a clever April Fools' Day prank from Twitter artist Adam Padilla. Reactions to the prank product, which claimed to be "just the creme" from traditional Oreos cookies, were mixed, from those who found the idea abhorrent.
Every spring, the candy aisle comes into full bloom with chocolate bunnies, candy Easter eggs and, of course, marshmallow Peeps — a favorite that hasn't really changed since you were a kid. To keep the sugary marshmallows from getting stale, Peeps teamed up with Oreos for a special edition Peeps-flavored vanilla Oreo. Only there's kind of a big issue: Many people are posting that their tongue and saliva are still bright pink a day after eating the Peeps Oreo.
Every year, Oreo eaters around the world down 40 billion cream-and-wafer cookies. But a growing proportion of those Oreos are flavored with fruits, berries and considerably less natural-sounding ingredients, such as cookie dough, birthday cake and pink marshmallow Peeps.
As late as the 1970s, the creation of an Oreo with twice the usual amount of filling counted as a groundbreaking marketing decision, since the classic Oreo had more than 60 years of history behind it. Even now, producer Mondelez International doesn’t tend to tinker with the basic Oreo form. But the company claimed more grocery shelf space (and an abundance of fodder for its acclaimed social media streams) in the 2010s with a succession of nontraditional, “limited edition” Oreo varieties, such as pumpkin spice, red velvet, root beer float, Swedish fish and caramel apple.
An Oreo spokesman declined to respond to multiple messages seeking comment, so it’s not clear how sales of the newfangled cookies stack up against the iconic chocolate-and-vanilla combination. Nor has Oreo revealed which flavors are on its release schedule. “Oreo just loves to keep us on our toes,” sighed a Teen Vogue columnist in a February dispatch about potential forthcoming Oreo themes.
As the columnist’s lament suggests, people care deeply about Oreo flavors, and are inclined to compare their impressions on social media. In the case of Peeps Oreos, they’re also sharing their experiences with side effects, of which a stained tongue is the most palatable.
“Is it unsafe? Probably not,” Women’s Health reassured readers. “The cookies contain FD&C Red Number 3, which is an FDA-approved food coloring and has been known to temporarily dye your tongue.”
If nothing else, it provides an easy way for limited edition Oreo buffs to recognize each other: With talk of waffles-and-syrup Oreos on the horizon, they have plenty to discuss.
Waffle-and-syrup?” asks Hominy Grill’s pastry chef Christina Hagen. “What in the world? Why would you do that to a cookie? Ew.”
Hagen likes standard-issue Oreos so much that it’s the one type of cookie she’ll buy, rather than replicate in her home kitchen. “It’s a good crispy cookie with cream filling, and it’s dunkable,” she says.
Prior to being asked to weigh in on the phenomenon of Oreo novelties, Hagen hadn’t paid much attention to the increasing array of flavors at the supermarket. “I’m a purist,” she says. “I like a good straightforward dessert done well.”
If forced to choose a flavored Oreo, Hagen says she might try the one styled after gingerbread.
“I’m Cuban, so we love guava and cream cheese,” she adds. “So maybe if Oreo came up with a guava cream cheese filling, I could get behind that. But it’s mindboggling. Like, candy corn? Why? Jelly doughnut? It makes me giggle.”
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| Oreo Limited Edition |
Every spring, the candy aisle comes into full bloom with chocolate bunnies, candy Easter eggs and, of course, marshmallow Peeps — a favorite that hasn't really changed since you were a kid. To keep the sugary marshmallows from getting stale, Peeps teamed up with Oreos for a special edition Peeps-flavored vanilla Oreo. Only there's kind of a big issue: Many people are posting that their tongue and saliva are still bright pink a day after eating the Peeps Oreo.
Every year, Oreo eaters around the world down 40 billion cream-and-wafer cookies. But a growing proportion of those Oreos are flavored with fruits, berries and considerably less natural-sounding ingredients, such as cookie dough, birthday cake and pink marshmallow Peeps.
As late as the 1970s, the creation of an Oreo with twice the usual amount of filling counted as a groundbreaking marketing decision, since the classic Oreo had more than 60 years of history behind it. Even now, producer Mondelez International doesn’t tend to tinker with the basic Oreo form. But the company claimed more grocery shelf space (and an abundance of fodder for its acclaimed social media streams) in the 2010s with a succession of nontraditional, “limited edition” Oreo varieties, such as pumpkin spice, red velvet, root beer float, Swedish fish and caramel apple.
An Oreo spokesman declined to respond to multiple messages seeking comment, so it’s not clear how sales of the newfangled cookies stack up against the iconic chocolate-and-vanilla combination. Nor has Oreo revealed which flavors are on its release schedule. “Oreo just loves to keep us on our toes,” sighed a Teen Vogue columnist in a February dispatch about potential forthcoming Oreo themes.
As the columnist’s lament suggests, people care deeply about Oreo flavors, and are inclined to compare their impressions on social media. In the case of Peeps Oreos, they’re also sharing their experiences with side effects, of which a stained tongue is the most palatable.
“Is it unsafe? Probably not,” Women’s Health reassured readers. “The cookies contain FD&C Red Number 3, which is an FDA-approved food coloring and has been known to temporarily dye your tongue.”
If nothing else, it provides an easy way for limited edition Oreo buffs to recognize each other: With talk of waffles-and-syrup Oreos on the horizon, they have plenty to discuss.
Waffle-and-syrup?” asks Hominy Grill’s pastry chef Christina Hagen. “What in the world? Why would you do that to a cookie? Ew.”
Hagen likes standard-issue Oreos so much that it’s the one type of cookie she’ll buy, rather than replicate in her home kitchen. “It’s a good crispy cookie with cream filling, and it’s dunkable,” she says.
Prior to being asked to weigh in on the phenomenon of Oreo novelties, Hagen hadn’t paid much attention to the increasing array of flavors at the supermarket. “I’m a purist,” she says. “I like a good straightforward dessert done well.”
If forced to choose a flavored Oreo, Hagen says she might try the one styled after gingerbread.
“I’m Cuban, so we love guava and cream cheese,” she adds. “So maybe if Oreo came up with a guava cream cheese filling, I could get behind that. But it’s mindboggling. Like, candy corn? Why? Jelly doughnut? It makes me giggle.”
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